Make hospitality make sense again
The industry has changed faster than the tools, systems, and advice you’re told to rely on
If running a venue feels harder than it used to be — it is!
The rules of Hospitality have changed.
We need new frameworks - not tradition.
Welcome to Rethink Hospitality
What we can do for you
Rethink Hospitality helps you understand what’s actually happening inside your business. By looking beyond trends and tactics, it brings clarity to the systems that drive performance — so decisions feel grounded, not reactive.
The industry has changed faster than the tools, systems, and advice you’re told to rely on. Rethink updates the way hospitality leaders think, so effort produces better outcomes instead of more exhaustion.
Rethink is for operators who want their businesses to feel more stable and intentional. Through clear insight — not motivation or hacks — it helps reduce firefighting and restores a sense of control over how the business actually runs.
Rethink helps capable operators move out of constant reaction and into more deliberate decision-making. Not by simplifying the work, but by making the system clearer - so effort goes where it matters most
Rethink helps operators regain control without adding layers of process or noise. The focus is on insight that simplifies decisions — even when the business itself remains complex.
Rethink is written for operators who want consistency without rigidity. It focuses on building understanding that absorbs volatility, reduces unnecessary stress, and makes the business feel less fragile week to week.
What we are
Rethink Hospitality exists to uncover what drives success in this industry.
We challenge the myths. We question the models. We examine the systems everyone takes for granted.
Because hospitality is built on more than instinct and hustle. It's built on structure, clarity, and a deep respect for the craft. We believe in craft over convenience. The fundamentals matter. Shortcuts erode excellence.
And we believe in clarity through structure. Complex problems deserve simple, actionable frameworks.
We're here to help hospitality leaders reThink Hospitality and find a new way.
Ivan Brewer
Hospitality Profitability Strategist & Thought Leader | I help restaurants increase profits by 150% + | Advisor, Author, Speaker & Founder | 25+ Years Driving Sustainable: Industry leading Growth in Food & Beverage
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